How to write your Google Business Profile description
Your business description is one of the first things people read when they find you on Google. It's short, free to edit, and worth getting right.
1. Know the limit and the rules
The description field allows up to 750 characters. Google's guidelines say it should be about your business and must not include links or focus on promotions, prices or sales. See Google's guidelines for representing your business.
2. Put the important part first
Only the first part may show before "More". Lead with what you do and where: "Family-owned auto repair shop in East Lansing, fixing domestic and import cars since 1998."
3. Say who you serve and what you're known for
Your main services, the kind of customers you help, and what makes you different, such as same-day service, a specialty, bilingual staff, or decades in the neighborhood. Keep it factual.
4. Write it like you'd say it
Plain words, no ALL CAPS, no emoji strings, and no keyword stuffing. Customers read it, not just Google.
5. Keep it true
Don't claim awards, years in business, licenses or "#1" status you can't back up. Misleading content breaks Google's rules and customers' trust.
6. Fill in the rest of the profile too
Hours, services, photos, and categories matter as much as the description. The description is just the part that's hardest to write.
Fictional example
Fictional example: "Eastside Shoe Repair" is made up. Every name, business, number and date below is invented to illustrate the advice. It isn't from a real customer.
Eastside Shoe Repair is a made-up business. Here's a fictional description written to Google's guidelines.
Business description (about 520 characters):
Eastside Shoe Repair is a family-run cobbler shop on Grand Avenue, fixing shoes, boots, handbags and leather goods for over 25 years. We replace heels and soles, stretch and resize, repair zippers, and restore worn leather, often while you wait. We also repair work boots for local trades. Our owner, Tony, learned the craft from his father and still does every repair by hand. Drop in during business hours. No appointment needed.
Sources
How we can help
We write the description, a services list, starter posts and common questions and answers, and you paste them in yourself. We never log in to your account. $49, or $99 with one-page website copy. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
Related guides: How to respond to Google reviews · Writing an About page for a small business
Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.