Google profile description: bakery or cafe
Food businesses get found by people who are hungry right now or planning an order. Your description should make them want to come in, and answer the basics.
1. Lead with what you're known for
Sourdough, croissants, custom cakes, breakfast sandwiches, specialty coffee. Name one or two signature items.
2. Mention dietary options carefully
Say "vegan and gluten-free options available" only if you really offer them. If your kitchen handles wheat and nuts, it's honest to say items are made in a shared kitchen.
3. Describe the space
Seating, outdoor tables, Wi-Fi, a good spot for meetings, or grab-and-go only. These help people decide whether to stop in.
4. Explain ordering
Custom cake orders, catering trays, and how much notice you need. Keep daily specials and prices for posts and the menu.
5. Use the menu and attributes too
Google profiles for food businesses can show menus, photos, and attributes like "outdoor seating". Fill those in. The description is just the welcome.
Fictional before and after
Fictional before and after. Everything below is made up: every name, business, number and date is invented to illustrate the advice. It isn't from a real customer.
Hearth & Crumb Bakery is a made-up business. Here's a fictional profile description, rewritten to Google's guidelines.
Before (88 characters):
BEST BAKERY IN PORTLAND. Today: 2 croissants for $5! Order online at hearthcrumb.example
After (572 of 750 characters; no links, prices or promotions):
Hearth & Crumb is a neighborhood bakery and cafe on SE Division Street, baking naturally leavened sourdough, croissants, morning buns and seasonal fruit pastries every day from 6am. We serve espresso drinks from a local roaster, plus breakfast sandwiches on our own bread. Custom celebration cakes and pastry trays for offices are available with a few days' notice. Vegan and gluten-free treats are available daily, though all items are made in a shared kitchen with wheat, dairy and nuts. Enjoy a seat by the window, at our sidewalk tables, or grab something on your way.
What changed: the "best" claim, the price special and the link were removed. The special would make a good post instead (see 10 post ideas).
Sources
How we can help
Our $49 Google Business Profile write-up includes a description like this, written from your real details, plus a services list, 4 starter posts and answers to common questions. You paste it in yourself. We never log in. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself. See a complete sample write-up.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
Related guides: Google profile description: handyman service · Google Business Profile services list template · Google Business Profile posts: 10 ideas
Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.