Google profile description: lawn care and landscaping
Lawn care is local and seasonal. Your description should say what you do in each season, where you work, and how reliable you are.
1. Cover the seasons
Mowing and edging, spring and fall cleanups, aeration and overseeding, mulching, hedge trimming, leaf removal, and snow removal if you offer it. Customers often want one company year-round.
2. Say residential, commercial, or both
HOAs and small commercial properties look for different things than homeowners, such as insurance and consistent crews.
3. Mention licensing where required
Many states require a license to apply pesticides or fertilizer. If you hold one, say so. If you don't apply chemicals, you can say that too. Some customers prefer it.
4. Show reliability
"Same day each week", "we text when we're on the way", "we blow off walkways before we leave". Specific habits beat "great service".
5. List the area
Name your neighborhoods or towns, and set your service area in the profile.
Fictional before and after
Fictional before and after. Everything below is made up: every name, business, number and date is invented to illustrate the advice. It isn't from a real customer.
Greenline Lawn & Landscape is a made-up business. Here's a fictional profile description, rewritten to Google's guidelines.
Before (67 characters):
Greenline Lawn - mowing, landscaping, everything. Call for a quote.
After (568 of 750 characters; no links, prices or promotions):
Greenline Lawn & Landscape cares for homes and small commercial properties in Westerville, Worthington and north Columbus. From April to November we offer weekly mowing, edging and trimming, spring and fall cleanups, mulching, hedge and shrub care, and core aeration with overseeding. In winter we provide snow plowing and walkway clearing for regular customers. Our crews come on the same day each week, text when they're on the way, and blow off driveways and walks before they leave. Greenline is owned by Marcus Reed, who started mowing neighborhood lawns in 2011.
Sources
How we can help
Our $49 Google Business Profile write-up includes a description like this, written from your real details, plus a services list, 4 starter posts and answers to common questions. You paste it in yourself. We never log in. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself. See a complete sample write-up.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
Related guides: Google profile description: bakery or cafe · Google profile description: handyman service · Google Business Profile services list template
Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.