Google profile description: plumber or HVAC contractor
When a pipe bursts or the heat goes out, people pick quickly. Your description should tell them, in seconds, what you fix, where you go, and whether you can come soon.
1. Lead with the trades and the area
"Licensed plumbing and heating contractor serving Lancaster County" is a strong opening. Name your main towns if you're a service-area business.
2. Mention licensing and insurance factually
"Licensed and insured" is a meaningful line for home services, but only if both are true and current. You don't need license numbers in the description.
3. Describe emergency service honestly
If you answer calls around the clock, say so. If it's "same-day when available" or "after-hours for existing customers", say exactly that. Overpromising leads to bad reviews.
4. List the jobs people search for
Water heaters, drain cleaning, leak repair, sump pumps, furnace and boiler repair, heat pumps, A/C tune-ups, ductless systems. Keep the full list for the services section.
5. Leave out prices and offers
"Free estimates" and seasonal discounts are promotions. Put them in posts, not the description.
Fictional before and after
Fictional before and after. Everything below is made up: every name, business, number and date is invented to illustrate the advice. It isn't from a real customer.
Keystone Plumbing & Heating is a made-up business. Here's a fictional profile description, rewritten to Google's guidelines.
Before (100 characters):
Keystone Plumbing & Heating - $49 service call special! 24/7! Best plumber in PA! Click our website!
After (573 of 750 characters; no links, prices or promotions):
Keystone Plumbing & Heating is a licensed and insured plumbing and HVAC contractor serving Lancaster, Lititz, Ephrata and nearby towns. We repair and replace water heaters, clear drains, fix leaks and install sump pumps, and we service furnaces, boilers, heat pumps and central air for homes and small businesses. Our technicians arrive in marked vans, wear shoe covers, and explain your options before starting any work. We answer calls seven days a week and offer same-day service whenever our schedule allows. Owner Dave Martin has worked in the trade for over 20 years.
What changed: removed the price, the "best in PA" claim and the link. "24/7" became an honest description of real availability.
Sources
How we can help
Our $49 Google Business Profile write-up includes a description like this, written from your real details, plus a services list, 4 starter posts and answers to common questions. You paste it in yourself. We never log in. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself. See a complete sample write-up.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
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Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.