Google profile description: cleaning service
Letting cleaners into your home takes trust. A cleaning service's description should make customers feel safe and show exactly what kinds of cleaning you do.
1. Name the cleaning types
Recurring house cleaning, deep cleans, move-in/move-out, post-construction, short-term rental turnovers, small offices. Each one is a different search.
2. Say who will be in their home
"The same small team each visit", "background-checked staff", "bonded and insured". Only include what's true and current.
3. Mention supplies
Do you bring your own supplies and equipment? Can customers request fragrance-free or pet-safe products? Those details matter to many households.
4. Explain how to get started
A walk-through or a quick call to plan the first clean is a helpful, factual line. Keep "first clean discount" for a post.
5. List your service area
Most cleaning businesses are service-area businesses. Hide your home address and list the towns you cover.
Fictional before and after
Fictional before and after. Everything below is made up: every name, business, number and date is invented to illustrate the advice. It isn't from a real customer.
Bright Nest Cleaning is a made-up business. Here's a fictional profile description, rewritten to Google's guidelines.
Before (90 characters):
Bright Nest Cleaning!! 20% off first clean!!! Cheapest in town. Book at brightnest.example
After (581 of 750 characters; no links, prices or promotions):
Bright Nest Cleaning is a locally owned residential and small-office cleaning service covering Cary, Apex, Morrisville and west Raleigh. We offer weekly and every-other-week house cleaning, one-time deep cleans, move-in and move-out cleaning, and turnovers for short-term rentals. You'll see the same small, background-checked team at each visit, and we're bonded and insured. We bring our own supplies and equipment, and we're happy to use fragrance-free or pet-safe products on request. Before your first clean, we'll talk through what matters most to you so nothing gets missed.
What changed: the discount and link moved out (the discount could become a post). Added cleaning types, trust details and the service area.
Sources
How we can help
Our $49 Google Business Profile write-up includes a description like this, written from your real details, plus a services list, 4 starter posts and answers to common questions. You paste it in yourself. We never log in. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself. See a complete sample write-up.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
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Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.