Google profile description: hair salon or barbershop
Salon and barbershop customers care about style, specialty, and how easy it is to get in. Your description is a chance to sound like your shop.
1. Name your specialties
Color correction, curly and textured hair, balayage, kids' cuts, fades and beard work, hot-towel shaves, bridal styling. Pick the things you're genuinely known for.
2. Explain walk-ins and booking
"Walk-ins welcome on weekdays; appointments recommended Saturdays" saves customers a call. Mention online booking without adding a link to the description.
3. Mention the team
The number of stylists or barbers, languages spoken, and years in the neighborhood make the shop feel real.
4. Include accessibility and comfort
Step-free entrance, parking, a quiet hour, or a kid-friendly chair. Use Google's attributes as well as the description.
5. Keep prices in the services list or menu
Prices belong in your services or menu section (where Google allows them), not the description.
Fictional examples
Fictional examples. Everything below is made up: every name, business, number and date is invented to illustrate the advice. It isn't from a real customer.
Fade & Shave on Main is a made-up business. Here's a fictional profile description, rewritten to Google's guidelines.
After (480 of 750 characters; no links, prices or promotions):
Fade & Shave on Main is a neighborhood barbershop in downtown Hamilton with four experienced barbers. We specialize in skin fades, tapers, beard shaping and hot-towel straight-razor shaves, and we're patient with first haircuts for kids. Walk-ins are welcome Monday to Friday; appointments are recommended on Saturdays. Our barbers speak English and Spanish. The shop has a step-free entrance and street parking out front. Come in for a clean cut, a good conversation and no rush.
Second fictional example, a salon (381 of 750 characters):
Willow Room Salon is a calm, appointment-based hair studio in Old Town with five stylists. We're known for lived-in color, balayage, color correction and cuts for curly and textured hair. Every new guest gets a consultation before we begin, so we can plan the right look for your hair and routine. Bridal and event styling is available by request. Free parking behind the building.
Note: "Free parking" describes an amenity, not a promotion, so it's fine in a description.
Sources
How we can help
Our $49 Google Business Profile write-up includes a description like this, written from your real details, plus a services list, 4 starter posts and answers to common questions. You paste it in yourself. We never log in. Go to the order form.
Google Business Profile write-up: prices
| What you get | Price | Ready in |
|---|---|---|
| Profile write-up Business description (within Google's 750-character limit), services list with short descriptions, 4 starter posts, and answers to 8 common customer questions. Up to 2 rounds of changes. | $49 | 2 business days |
| Write-up + one-page website copy Everything above, plus text for a simple one-page website or About page: headline, about, services, service area, and contact section. | $99 | 3 business days |
We'll email you a draft; pay only after you approve it. You paste the text into your profile and website yourself. See a complete sample write-up.
An honest note: we use AI to help
We use AI writing tools to help draft your write-up. A real person reads, checks and edits every word before it reaches you.
- We never make anything up: no invented awards, years in business, licenses, reviews, customer quotes or "#1" claims. Everything comes from you, and we ask when something is unclear.
- We write to Google's published guidelines (for example, no links, prices or promotions in the description), but Google decides what appears on its own platform.
- You can ask us to delete your information at any time. See our privacy note.
What we won't do
- We will never log in to your Google account or any other account, and we never ask for manager access, passwords or verification codes. You paste the text in yourself.
- We never ask for bank or card numbers or your Social Security number.
- We don't write fake reviews, buy reviews, or suggest swapping discounts for reviews. That's against Google's policies.
- We don't promise rankings, calls or more customers. Nobody honestly can.
- We don't give legal, tax or financial advice.
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Want us to write it for you?
Use the order form and tell us your business name, town, what you do, and what customers like about you. We'll email you a draft within 2 business days; pay only after you approve it.